Back in 2019, I created a Google Data Studio template for Google Analytics (UA) to simplify performance reporting. It quickly became one of my most shared articles, helping countless users understand and visualise their data more effectively. Now, with the forced transition to Google Analytics 4 (GA4) complete as of July 1st 2024, users face… Continue reading →

As I’ve pointed out on Twitter, I’m officially a co-author of a book called “Mastering In-House SEO” alongside 26** other amazing co-authors! In the book I describe my adventures at the former company I had worked at for the past 5 years over at MoneySuperMarket. I go into a little detail on how we changed… Continue reading →

I am delighted to announce that I’ve registered a business called “Switching Limited”. My experience of working in the Financial Services space at MoneySuperMarket has allowed me to have a good view into what should be provided to consumers and how to provide a service in consumer & business energy switching. I’ve kept the name… Continue reading →

I’ve been thinking of doing my own roundup of those who have shared really interesting methods in doing their day to day jobs in the SEO community. There really is a lot that is shared online by SEO practitioners – and it’s always hard to follow what’s been posted online or to even remember going… Continue reading →

New: Google Analytics 4 Made Simple: A New Looker Studio Template for 2025 This time last year in 2018, I released a Google Data Studio template for Google Search Console via the native connector in Data Studio. It’s one of my most shared tweets and articles on this website, and hopefully I have helped a lot… Continue reading →

So one of the questions I asked John Mueller in a Google Hangouts recently was – Is it possible to have FAQ page mark-up and product review ratings simultaneously? Or something like that. It is a genuine question as development resource has to go into getting structured data applied in complex content management systems, and… Continue reading →

The premise of this post is to outline how I’ve personally gone about combining Google Search Console and Google Ads (formerly AdWords) data on a query, device and overall level. This should hopefully give you an idea of how you can go about combining these two data sources to create either your own dashboards or to… Continue reading →

Our friend, Alan, over at the Google Data Studio team today confirmed an official fix via the Issue Tracker on when they are going to fix a bug with chart specific calculated fields with blended data sources. I’ve been waiting since November last year for this fix, so I’m actually extremely happy this is being… Continue reading →

Quickly writing this up, as I need to publish this for a much larger post I’m due to go out with regarding chart-specific calculated fields around combining Google Ads and Google Search Console data via Google Data Studio. What’s the issue with Chart-specific calculated fields? The background to this post is simple: there is problem with… Continue reading →

I thought I’d write up this post as I’ve received a few queries via email off the back of the Google Data Studio report I shared with everyone, as to how I’ve come about to creating Google Data Studio reports. In all honesty, I did not start with creating reports that everyone would like to… Continue reading →