SEO & Digital Consultant
Imagine this: in 2012, a striking 61% of Google searchers were logged in, and now—with mobile devices almost always signed in—the proportion has soared. In 2025, Google Search delivers a highly tailored experience, using everything from your location to your recent activity. Let’s explore how this personalisation works, and what it means for users and… Continue reading
Back in 2017, I compared Google Search Console (GSC) and Google Analytics (then Universal Analytics), focusing on why clicks in GSC often didn’t match sessions in Analytics. Fast forward to 2024, and the discussion is even more relevant. With the introduction of Google Analytics 4 (GA4) and Google’s renewed focus on user-first content, the discrepancies… Continue reading
I’ve been deeply immersed in the insights shared at the Dealbook Summit this weekend, listening with great earnest to some of the most influential CEOs and thought leaders shaping the future of AI. The discussions were nothing short of illuminating, particularly around the pressing issue of how AI should engage with and compensate the creators… Continue reading
On 11 December 2024, during Fortune’s Brainstorm AI 2024, Google’s Vice President of Search, Elizabeth Reid, sat down with Fortune’s Senior Editor, Jeremy Kahn, to discuss the future of search, the role of AI, and the challenges Google faces in maintaining its position as the world’s go-to search engine. Here are the key takeaways from… Continue reading
A few days ago, I had the opportunity to attend the Google Search Central Conference in Zurich—a highly anticipated event (at least for me) that brought together leading experts in search, SEO, and web performance. Hosted by John Mueller, Martin Splitt, and Daniel Waisberg, the conference offered a packed agenda of insights, technical expertise, and… Continue reading
As AI-driven search tools like OpenAI’s SearchGPT gain traction, they’re raising questions about the future of search and how it might impact Google’s long-standing dominance. SearchGPT and other AI models are moving towards a search experience that provides direct, conversational answers rather than a list of links. This shift toward AI-powered search could fundamentally change… Continue reading
In a much-anticipated meeting at Google’s Mountain View headquarters, the Web Creator Summit on October 29, 2024, brought together SEO consultants, content creators, and industry voices to discuss one of the most pressing topics of the year: the impact of Google’s algorithm updates, specifically the Helpful Content Update (HCU). The summit, structured to gather feedback… Continue reading
In typical Google fashion, Google recently announced a bombshell of an announcement called the “product review update” on Twitter & Google Search Central titled “What creators should know about Google’s product reviews update“. This update, at a glance, looks to target affiliate websites. The affiliate space is growing and is huge, so it’s no surprise… Continue reading
I am really impressed with Cloudflare as a CDN to improve page speed for your website. I hadn’t before deployed any CDN on any of my portfolio of websites and for a good while I was stubborn thinking I’d be fine without a CDN — even though I knew of the benefits. The results are… Continue reading
I wrote up a new blog post on remote.tools, which admittedly took some time to get to put together due how busy I’ve been at work. It was actually supposed to go live in June – believe it or not, but ended up dragging on, which I think for the most part was a positive… Continue reading